The Waterside shopping centre in Lincoln has been undergoing some further development and improvement. However, new stores H&M and Next are yet to be unveiled to excited shoppers.

The waterside centre before the developments.

Lincoln’s town centre has been long awaiting a brand new store, that wasn’t already on its high street, with H&M being the main attraction. As reflected by locals; “Hooray, H&M at last!”; Lynsey Hampshire. “About time!”; Fiona Kelham.  

Development work started in July 2013 with the intention of having the new vision fully completed by December 2014, just in time for the Christmas shoppers. The first phase of the renovation, including renovated stores New Look, Burger King and new Café Italiano, is complete and now open to the public.

New Look has a revamp and re-opened in December 2013 as a bigger unit giving the customer a wider range, even including a menswear section. Burger King has also had a facelift as well as a move. With the ground floor Primark now gone, both Burger King and Café Italiano now occupy the larger space.

Businesses that are already open are seeing positive customer feedback already. Shopper Jetta Denton, 20, said that the new ambiance was tranquil and made it a better environment for the public to shop as well as eat in. 

Work is still continuing with the new first floor stores, with the potential to be complete in the summer of 2014. The exact proposed date of their grand openings is yet to be confirmed.